Leadership in the Longevity Economy Sessions

There is a demographic out there controlling a $15 T Economy.
They are looking to spend their money with businesses that know how to offer a customer experience that is exceptional, age-appropriate, and respectful.

Do you want to be their business or professional of choice?
These sessions can take your leadership to new levels of
success and significance in this $15 T Economy.

In today's environment, where every dollar counts, you can't afford to
Get This Wrong!

Quiz and CE Instructions:
If you require continuing education credits, you will need to complete quiz questions associated with each of the modules and achieve an overall score of 80% or higher. If necessary, you can retake the quiz for any module by clicking on the retake button.

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Welcome to our Event – Rhonda Latreille, Founder & CEO Age-Friendly Business Opening Remarks – Greg Shaw, International Federation on Ageing (IFA) Introduction to the Longevity Economy – Rhonda Latreille

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Creative Covid Interviews: Alistair Hicks, Franchise Owner, Home Instead Cheri Crause, Cheri Crause & Associates Karen Shinn and Gail Shields, Downsizing Diva Maureen Barrey, Business Owner and Property Manager Kat Downey, Funeral Director

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Neuroscience of Small business and Entrepreneurial Success – John Assaraf, My Neurogym

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Additional Resources
Business Destiny Templates as well as the link to our nine Innercise brain-training audios.

https://members.myneurogym.com/vip-innercises/
Username: Vip@myneurogym.com
Password: Innercise

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You May Not Do What You Think You Do – Fraser Pajak, Consultant, Fraser Pajak & Associates and Follow up – Rhonda Latreille

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Create Rapport in a Moment to Last a Lifetime, Dr. Amy D’Aprix, Life Transition Expert

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Social Media for the over 50s – Magic Marketing for Your Business Julian Harcourt, CEO, Greyafro

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Additional Resources
Resources

Thanks for attending my presentation – it was a pleasure to be part of the AFB Leadership conference. As I reference in the presentation there is a lot to cover in starting/accelerating your social media journey. The links below are full of useful information that will hopefully be of help – things like how to make sure profiles and pages are properly set up through to how to go about building a group/community…

Hope it helps and good luck!

Julian (julian@greyafro.com)

Facebook and Instagram basics. Good to check what you have in place already/or how to start out:

https://www.facebook.com/business/help/148723649153231

Want to set up a group/find out more. A lot here to help you get started:

https://www.facebook.com/community/getting-started-with-groups/

LinkedIn personal profile advice. Even if you have this in place already worth a review to make sure it is doing the best it can for you:

https://www.linkedin.com/help/linkedin/answer/112133/how-do-i-create-a-good-linkedin-profile-?lang=en

LinkedIn business profile advice. As per personal but for your business entity:

https://www.linkedin.com/help/linkedin/answer/710

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Serve to Change Lives, Shekhar Mehta Rotary International President Elect for 2021-2022 International Perspectives on the Business of Aging – Global Viewpoints David Cox – USA Ana Sepulveda and Ana Penim – Portugal Kathleen Brasher – Australia Eeva-Ritta Piispanen – Finland Fatma Atkun – Turkey Antonia Silva – Chile

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Using the Enneagram and Your Personal and Business Success – Laurie Renton, Business Woman and Change Agent

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Additional Resources
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Ageing and the LGBT Community – Raising the Bar on customer Service Dr. Tim Johnston, SAGE Advocacy and Service for LGBT Elders

The first rule in marketing and communication is to know your client. In this session, Tim will reveal the profile and purchasing power of the LGBTQ community and discuss their challenges in engaging with the business and service communities. Tim shares insights about what this community seeks from business and professional services and translates this knowledge into best practice recommendations to gain their trust, loyalty, and endorsement.

KEY TAKEAWAYS	ISSUES FOR CLIENTS	CONVERSATIONS WITH CLIENTS
Intersectionality	Being Seen	How They Prefer to be addressed
Why you need to know this	Inclusion	Inclusive messaging and language
Denying personhood	Welcomed	Connect & Engage with their community
Key Terminology	Respect and business loyalty	Demonstrate support
Dangerous assumptions & language	Life Affirming	Training and Awareness
Abuse & Neglect	Stereotypes and prejudice	Hiring practices
Customer Engagement	SAFETY
Marketing and Sales
Community Connection and Inclusion

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You, The Longevity Economy, and Age-Friendly Business – Rhonda Latreille

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Leadership in the Longevity Economy Sessions

Welcome to our Event – Rhonda Latreille, Founder & CEO Age-Friendly Business Opening Remarks – Greg Shaw, International Federation on Ageing (IFA) Introduction to the Longevity Economy – Rhonda Latreille

Creative Covid Interviews: Alistair Hicks, Franchise Owner, Home Instead Cheri Crause, Cheri Crause & Associates Karen Shinn and Gail Shields, Downsizing Diva Maureen Barrey, Business Owner and Property Manager Kat Downey, Funeral Director

Neuroscience of Small business and Entrepreneurial Success – John Assaraf, My Neurogym

You May Not Do What You Think You Do – Fraser Pajak, Consultant, Fraser Pajak & Associates and Follow up – Rhonda Latreille

Create Rapport in a Moment to Last a Lifetime, Dr. Amy D’Aprix, Life Transition Expert

Social Media for the over 50s – Magic Marketing for Your Business Julian Harcourt, CEO, Greyafro

Using the Enneagram and Your Personal and Business Success – Laurie Renton, Business Woman and Change Agent

Ageing and the LGBT Community – Raising the Bar on customer Service Dr. Tim Johnston, SAGE Advocacy and Service for LGBT Elders

You, The Longevity Economy, and Age-Friendly Business – Rhonda Latreille

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