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Leadership in the Longevity Economy Sessions

There is a demographic out there controlling a $15 T Economy.
They are looking to spend their money with businesses that know how to offer a customer experience that is exceptional, age-appropriate, and respectful.

Do you want to be their business or professional of choice?
These sessions can take your leadership to new levels of
success and significance in this $15 T Economy.

In today's environment, where every dollar counts, you can't afford to
Get This Wrong!

Quiz and CE Instructions:
If you require continuing education credits, you will need to complete quiz questions associated with each of the modules and achieve an overall score of 80% or higher. If necessary, you can retake the quiz for any module by clicking on the retake button.


  • Welcome to our Event – Rhonda Latreille, Founder & CEO Age-Friendly Business Opening Remarks – Greg Shaw, International Federation on Ageing (IFA) Introduction to the Longevity Economy – Rhonda Latreille

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  • Creative Covid Interviews: Alistair Hicks, Franchise Owner, Home Instead Cheri Crause, Cheri Crause & Associates Karen Shinn and Gail Shields, Downsizing Diva Maureen Barrey, Business Owner and Property Manager Kat Downey, Funeral Director

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  • Neuroscience of Small business and Entrepreneurial Success – John Assaraf, My Neurogym

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  • You May Not Do What You Think You Do – Fraser Pajak, Consultant, Fraser Pajak & Associates and Follow up – Rhonda Latreille

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  • Create Rapport in a Moment to Last a Lifetime, Dr. Amy D’Aprix, Life Transition Expert

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  • Social Media for the over 50s – Magic Marketing for Your Business Julian Harcourt, CEO, Greyafro

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  • Serve to Change Lives, Shekhar Mehta Rotary International President Elect for 2021-2022 International Perspectives on the Business of Aging – Global Viewpoints David Cox – USA Ana Sepulveda and Ana Penim – Portugal Eeva-Ritta Piispanen – Finland Fatma Atkun – Turkey Antonia Silva – Chile

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  • Using the Enneagram and Your Personal and Business Success – Laurie Renton, Business Woman and Change Agent

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  • Ageing and the LGBT Community – Raising the Bar on customer Service Dr. Tim Johnston, SAGE Advocacy and Service for LGBT Elders

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  • You, The Longevity Economy, and Age-Friendly Business – Rhonda Latreille

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