Celebrate World Alzheimer’s Day

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Embrace the Canadian Charter of Rights for People with Dementia

On September 21, we recognize World Alzheimer’s Day, a global initiative dedicated to raising awareness about Alzheimer’s Disease and other forms of dementia.

There are more than 25 different conditions that can cause dementia, and the most common form of dementia is Alzheimer’s Disease.  Furthermore, it is estimated that the percentage of those living with dementia in Canada will increase by 187% from 2020 to 2050. (Alzheimer Society of Canada)

It’s likely that each of us knows a friend, family member, or neighbour living with dementia.  We all have an important part in addressing this reality with compassion, dignity, and respect.

While all Canadians are covered by the Canadian Charter of Rights and Freedom, the stigma and discrimination experienced by those living with dementia can pose obstacles to their ability to exercise these rights.  To address this potential inequity, the Alzheimer’s Society of Canada created the Canadian Charter of Rights for People with Dementia.  (https://alzheimer.ca/en/take-action/change-minds/canadian-charter-rights-people-dementia)

This article presents the Canadian Charter of Rights for People with Dementia and encourages everyone, especially our service, professional and business communities, to consider integrating these principles into their daily operations. This not only contributes toward a dignified and respectful experience for their clients and customers but also enhances the overall quality of services for all persons within our communities.

A Blueprint for Respect and Dignity

The Canadian Charter of Rights for People with Dementia is a cornerstone document that outlines seven specific rights designed to protect and empower those living with dementia. Here’s a brief look at each right:

1. Freedom from Discrimination
   Individuals with dementia have the right to be free from all forms of discrimination, making certain they are treated with the same respect as any other person.
2. Full Access to Civic and Legal Rights
   This right ensures that people with dementia can benefit fully from Canada’s civic and legal protections, reinforcing their status as equal citizens.
3. Participation in Policy Development
   People with dementia have the right to participate actively in the creation and implementation of policies that affect their lives, giving them a voice in important decisions.
4. Access to Support for Independence
   Individuals have the right to the support they need to live as independently and actively as possible, promoting their physical, cognitive, social, and spiritual well-being.
5. Informed Decision-Making
   This right guarantees that people with dementia receive the necessary information and support to make informed decisions about their care throughout all stages of the condition.
6. Accountability of Professionals
   Professionals involved in the care of individuals with dementia must be trained appropriately, be respectful and accountable for upholding these rights, ensuring equal access to treatment, service, and care.
7. Effective Complaint and Appeal Processes
   If these rights are violated, individuals must have access to efficient mechanisms for lodging complaints and seeking redress.

Practical Implementation for Businesses

Here are some specific ways businesses can incorporate these rights into their practices:

Training Programs: Educate staff on the Charter’s principles, emphasizing empathy, respect, and patience. For instance, hospitality or retail workers can learn how to interact effectively with clients with memory issues, ensuring they feel respected and understood.

Designing Accessible Spaces: Physical environments should be dementia friendly. This includes clear signage, simplified navigation, and comfortable, quiet areas that reduce sensory overload, making your business more welcoming.

Policy Development: Involve clients and their families in policy discussions. For example, a financial services company could create focus groups with clients who have dementia to ensure their policies effectively support their needs.

Customer Service Excellence: Tailor service approaches to recognize the unique needs of individuals with dementia. For example, a healthcare provider might offer extended appointment times, allowing for more thorough consultations and a less rushed experience.

Why It Matters

We do not live in silos.  I have often remarked that we may interact and engage with commercial and business members in our community more frequently than those within our inner circles.  We can all contribute toward making our communities safe, welcoming, and engaging.

Businesses and services that implement these practices build a valued reputation of trust and care within our communities. As we honour this day, let’s commit to making all interactions age-friendly and inclusive, ensuring that every engagement, especially with those living with dementia, is guided by respect and dignity.

Rhonda Latreille, MBA, CPCA
Founder & CEO
Age-Friendly Business®

p.s.  Since 2003,  Age-Friendly Business® has trained thousands of professionals and businesses committed to learning how to elevate the quality of the client, customer, and community experience.  They are called Certified Professional Consultants on Aging (CPCAs) and Age-Friendly Businesses.  They have earned the right to ask for your business.

Physical activity

Body: Physical activity

Physical activity (even in small doses) is fundamental in maintaining overall health for individuals with dementia. Regular exercise can help enhance mobility, improve mood, and potentially slow cognitive decline. Encouraging gentle movement, such as walking or stretching, supports the body and uplifts the spirit.

Compassionate Service

Spirit: Compassionate Service

“Compassionate service begins with seeing others not as they are, but as they can be.”
 Nelson Mandela