For Immediate Release
Earning the Right to Serve Boomers and Seniors
, It’s a movement, and it has arrived in . just completed successfully a program to learn more about what Boomers and Seniors want from the businesses that serve them.
is our community’s latest Member of the International Age-Friendly Business® Alliance, and made a commitment to help raise the standard of service for the age 50+ in .
All too often we hear the complaint that businesses know about their products and services, but they don’t know about the people they serve. Age-Friendly Business® is out to change that.
By showing businesses how to offer a more respectful, targeted, and age-relevant customer service, those in the age 50+ age bracket can know they are getting the service they deserve.
So why focus on the Boomers and Seniors? They represent almost half of our population, hold between 77% – 80% of all the wealth, and control 50% of discretionary spending. Those in the 50+ age bracket are a powerful group, yet according to an Ipso Reid poll, 40 % of Baby Boomers feel ignored; and in a popular retirement city, seniors went so far as to say that they felt down-right invisible.
Ageism is an important social issue to tackle, and businesses and professionals like are helping to change how we see and serve our age 50+ citizens.
To learn more about the new International Age-Friendly Business® Alliance program, and other programs offered by Age-Friendly Business®, go to www.AgeFriendlyBusiness.com, or contact Rhonda Latreille at 604-542-9471.
Click Here to Access this Press Release in a Word Document