The first rule in marketing and communication is to know your client. In this session, Tim will reveal the profile and purchasing power of the LGBTQ community and discuss their challenges in engaging with the business and service communities. Tim shares insights about what this community seeks from business and professional services and translates this knowledge into best practice recommendations to gain their trust, loyalty, and endorsement. KEY TAKEAWAYS ISSUES FOR CLIENTS CONVERSATIONS WITH CLIENTS Intersectionality Being Seen How They Prefer to be addressed Why you need to know this Inclusion Inclusive messaging and language Denying personhood Welcomed Connect & Engage with their community Key Terminology Respect and business loyalty Demonstrate support Dangerous assumptions & language Life Affirming Training and Awareness Abuse & Neglect Stereotypes and prejudice Hiring practices Customer Engagement SAFETY Marketing and Sales Community Connection and Inclusion Please...
