Communicating and Marketing Effectively with Older Adults


Information is provided on how to develop special marketing strategies for the aging population, based on the unique characteristics of this ever-growing group. Particular attention is paid to: the core value systems of different cohorts; the importance of building relationships of trust and confidence; the need to use certain communication techniques when faced by seniors’ health issues, such as pain, disability, visual impairment, hearing loss; increased religiosity in seniors; and the importance of professional self-protection. Market research findings, bearing on seniors’ media use, buying patterns, decision-making as consumers and risk-tolerance are presented to illustrate the optimal marketing strategies with the seniors and boomers groups.

You will notice that the video lectures may refer to statistics to reinforce a teaching point.  Some of these statistics are from research conducted in the past years.  In a number of instances, the research study has not been redone if the trend studied has evidenced no material change. In other circumstances, the statistics may have changed slightly, and we have then included these in the document entitled UPDATED STATS AND FACTS -- so make sure you check these out if they listed in the Resource Material section.

Step 1: Resource Material. Click Below to download and review support material:
Communicating Effectively and Marketing To Seniors – Core Concepts

Step 2: FEATURE COURSE PRESENTATION.  Click on ‘Launch’ to load the module presentation:
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When you access the Maturity Matters Newsletters through the Member Benefits area, you will have access to the pdf version referenced below, as well as an HTML version of each newsletter that merges YOUR contact information into the Newsletter Banner to help promote YOU to YOUR clients and community.

Maturity Matters Newsletter — Virtual Meeting Etiquette
Maturity Matters Newsletter — Covid Conversations — Telephone Do’s and Don’ts
Maturity Matters Newsletter — Leadership — Real Estate of Your Life
Maturity Matters Newsletter — Leadership — Clarity
Maturity Matters Newsletter — The Gift of Recognition
Maturity Matters Newsletter — How Old Are You Really?
Maturity Matters — Longevity Economy
AFB Blog — Ageless Tips for Effective Communication
AFB Blog — You Shouldn’t Have to Work Hard to Give Them Your Money
AFB Blog — Do they Love You are Are You Just Convenient?
AFB Blog — From Information to Transformation

Step 4:   REVIEW THE QUIZ INSTRUCTIONS AND TIPS.  The option to start the quiz will not be available until you complete the module presentation.


To load the quiz, you must 'Refresh' this page after completing the Feature Presentation lesson.  To Refresh the page, click on the F5 key or click on the reload symbol to the right of the address bar.   Remember -- the quiz will not be available to load until you have viewed the full presentation.

5 questions associated with this module will be downloaded.

You must receive a score of  at least 75% (4/5 questions answered correctly) to successfully complete this module.

If you do not achieve a score of 75% with your first try, don't worry, as you will be given the opportunity to retry the quiz, and another set of 5 questions will be made available to you.

Since the questions are selected randomly from a pool of questions, some of the questions may or may not be the same as the previous quiz.

You will notice that once you have completed a question, the correct answer will be highlighted in green, and any incorrect selection that was made will be highlighted in pink.


  • Although we wanted to create reasonably challenging questions, we did not intend to create 'trick' questions. If it feels like a trick question to you -- please re-read the question carefully and ask yourself what fact or concept is being questioned.
  • This is NOT a timed quiz. Take all the time you need to consider the question and make your best selection.
  • Be attentive to questions asking which statement is NOT correct, or if all statements are correct EXCEPT.
  • If you have read the question carefully, your first impression of the correct answer is usually the right choice to make.

Smile and Relax!  We have provided you with every opportunity to do well.