Ethics in Senior Business


This module examines ethics as a pervasive, core element of qualitative practice in all professional disciplines, and its special importance to CPCAs. The various value systems and attitude sets which are the basis for ethical professional practice are presented in detail. Students are taken, step-wise, through The Professional Code of Ethical Standards of Age-Friendly Business (AFB)®, and they are required to sign an agreement to abide by this Code as a condition of becoming members of Age-Friendly Business® following successful completion of the final examination. The investigative and disciplinary functions of AFB's independent Board of Standards is fully explained, as well as its role in dealing with complaints against CPCAs.

You will notice that the video lectures may refer to statistics to reinforce a teaching point.  Some of these statistics are from research conducted in the past years.  In a number of instances, the research study has not been redone if the trend studied has evidenced no material change. In other circumstances, the statistics may have changed slightly, and we have then included these in the document entitled UPDATED STATS AND FACTS -- so make sure you check these out if they listed in the Resource Material section.

Step 1: RESOURCE MATERIAL. Click Below to download and review support material:
Ethics in Serving a Maturing Market – Core Concepts
Drawbridge Exercise

Step 2: FEATURE COURSE PRESENTATION: Click on ‘Launch’ to load the module presentation:
Please login.

When you access the Maturity Matters Newsletters through the Member Benefits area, you will have access to the pdf version referenced below, as well as an HTML version of each newsletter that merges YOUR contact information into the Newsletter Banner to help promote YOU to YOUR clients and community.

Maturity Matters Newsletter: The Next Ism — Ageism
Maturity Matters Newsletter: Competing Values
Maturity Matters Newsletter: Tough Decisions
Maturity Matters Newsletter: International Day of Older Persons
Maturity Matters Newsletter: I’ve Got Your Back — Role of Advocacy
Maturity Matters Newsletter: Times of Crisis: Opportunity to Dream Newer Visions
Maturity Matters Newsletter: What is Still Open
Maturity Matters Newsletter: Leadership in the Real Estate of Your Life
Maturity Matters Newsletter: Leadership — Clarity Creates Purpose With Passion
Maturity Matters Newsletter: Gift of Recognition
Maturity Matters Newsletter: Gift of You — Time Shared – Time Given
AFB Store — Client Bill of Rights — Tri-fold Brochure
Age-Friendly Business Academy Blog — You Shouldn’t Have to Work Hard to Give them Your Money

Step 4:   REVIEW THE QUIZ INSTRUCTIONS AND TIPS.   The option to start the quiz will not be available until you complete the module presentation.


To load the quiz, you must 'Refresh' this page after completing the Feature Presentation lesson.  To Refresh the page, click on the F5 key or click on the reload symbol to the right of the address bar.   Remember -- the quiz will not be available to load until you have viewed the full presentation.

5 questions associated with this module will be downloaded.

You must receive a score of  at least 75% (4/5 questions answered correctly) to successfully complete this module.

If you do not achieve a score of 75% with your first try, don't worry, as you will be given the opportunity to retry the quiz, and another set of 5 questions will be made available to you.

Since the questions are selected randomly from a pool of questions, some of the questions may or may not be the same as the previous quiz.

You will notice that once you have completed a question, the correct answer will be highlighted in green, and any incorrect selection that was made will be highlighted in pink.


  • Although we wanted to create reasonably challenging questions, we did not intend to create 'trick' questions. If it feels like a trick question to you -- please re-read the question carefully and ask yourself what fact or concept is being questioned.
  • This is NOT a timed quiz. Take all the time you need to consider the question and make your best selection.
  • Be attentive to questions asking which statement is NOT correct, or if all statements are correct EXCEPT.
  • If you have read the question carefully, your first impression of the correct answer is usually the right choice to make.

Smile and Relax!  We have provided you with every opportunity to do well.